REPUTATION MARKETING
Our Marketing Strategy
As a local business, you already know the power of a solid reputation. Word-of-mouth referrals have probably been an important source of new clients for you.
These days, however, verbal recommendations aren’t enough. You need to leverage the internet. This is where reputation marketing and social media come in.
SHIFT32 founder and board chairman Mark Sipple says, “A positive online presence is a powerful thing. While prospective clients have probably already decided to use the type of service you, what they need is reassurance that they’re not choosing the wrong business for the job.
The Power of Positive Opinion
Online reviews extend the reach of referrals in a way that word-of-mouth simply can’t. We know from research that most consumers check online reviews before choosing a local business, especially when it comes to a significant buying decision like remodeling a house or where to have a wedding reception.
What we do at SHIFT32 is ensure you get lots of high-quality reviews from existing customers that will help draw in new ones. We don’t passively wait for these reviews—we coordinate a technology-based campaign that acquires them, and we manage your Google My Business and social media platforms to get them posted and constantly refreshed.
The best part is that this requires virtually no effort on your part. We do the work—while you still retain control of what gets posted.
Social Media Engagement
There are a lot of social media outlets, but is your business well-represented there? One thing we sometimes hear is, “We already have a person in our office who loves social media that does that for us.” Here’s the thing though—being an end-user of social media is not the same as being a professional online marketer.
That way, your business’s profile is constantly refreshed and stays engaging—and your office staff can remain focused on working with your existing clients as well as help usher in potential customers.
Here at SHIFT32, we leverage our considerable experience in the technology of social media platforms to make sure you’re getting the right kind of exposure there. We know how to engage current and prospective customer with information that meets their needs.
When you sign on as a SHIFT32 client, we develop a plan for Facebook, Instagram, etc… —all the places’ people are likely to look for you online. We also understand each platform’s demographic segment, which ensures your media plan is customized to your business.
Marketing Matters
Who’s your biggest competitor right now? Hint: It’s probably not a competitor across town. Chances are it’s a big online company that sells aligners by mail. Those companies have professional marketing teams that make sure their businesses are well-represented online. To compete with them, you also need a savvy online marketing strategy that emphasizes what makes you different.